After Europe, now in MENA.
Proud to present Haug Chemie across 14 countries.
With us your paint shops are always safe & reliable.
Discover Haug Chemie product portfolio by scanning the QR code or click here!
CRITICAL PROBLEMS IMPACTING YOUR PRODUCTION LINES
In today’s competitive market, manufacturers face challenges such as inefficient surface treatment processes, high energy consumption, poor coating performance, and inadequate air filtration systems. These problems directly affect production efficiency, product quality, and profitability.
With the right industrial chemicals and solutions partner, these issues can be eliminated or prevented, ensuring more sustainable, cost-effective, and high-performance production lines.
OUR SOLUTIONS
Products + Services = OPTIVA RESULTS.
Optiva offers a comprehensive portfolio of industrial solutions, including surface treatment chemicals, , liquid coatings, filtration systems, industrial lubricants, and raw materials.
Combined with technical field support, logistics coordination, and process management, our solutions ensure your production lines operate at maximum efficiency, reliability, and profitability.
With tailored industrial chemicals solutions and expert consulting, Optiva helps manufacturers optimize processes, reduce downtime, and achieve sustainable, high-performance results.
PRODUCTS
SERVICES
GET IN TOUCH WITH OPTIVA TODAY!
Take the first step toward optimized production, efficient surface treatment processes, and sustainable industrial solutions. Our expert team of industrial chemicals and coatings specialists is ready to provide personalized guidance — completely free for your first consultation.
YOUR LOCAL SOLUTION PARTNER IN MENA
With extensive regional expertise and advanced technical capabilities, Optiva Industry provides tailored industrial chemicals, , surface treatment solutions, and air filtration systems across MENA countries. We combine product supply, reliable logistics, and on-site technical support to help manufacturers improve efficiency, reduce costs, and achieve sustainable production results.
Covered Countries
Iran · Iraq · Jordan · Lebanon · Kazakhstan · Uzbekistan · Azerbaijan · Algeria · Libya · Morocco · Egypt · Sudan · Tunisia · Türkiye
INDUSTRIES
METAL FINISHING CHEMICALS
Our metal finishing chemicals and pretreatment solutions provide superior corrosion resistance and enhanced durability for a wide range of industries, including automotive, automotive components, general manufacturing, home appliances, agricultural machinery, and construction equipment.
Designed for efficient surface treatment and high-performance coatings, our products help manufacturers improve production quality, reduce maintenance costs, and extend the lifespan of metal components.
INDUSTRIAL PAINT & COATING SOLUTIONS
We provide high-performance industrial coating systems and expert consultancy for electrostatic , cathodic e-coating, and wet paint lines. Serving the furniture, construction, and decorative industries, our solutions enhance coating quality, durability, and production efficiency.
Partner with us for customized coating strategies that deliver reliable, eco-friendly, and cost-effective results across your manufacturing processes.
INDUSTRIAL AIR QUALITY & FILTRATION
Optimize your industrial air quality with high-efficiency air filtration and purification solutions designed for paint shops, heavy industry, and power plants. Our systems effectively reduce dust, chemical solvents, and VOC emissions, ensuring compliant, safe, and environmentally responsible production environments.
METAL WORKING FLUIDS & COOLANTS
We provide comprehensive technical and logistical support for manufacturing plants using metalworking fluids and industrial coolants. Our solutions help optimize machining efficiency, extend tool life, improve surface quality, and reduce operational costs.
Partner with Optiva for reliable, high-performance metalworking fluid solutions tailored to your plant’s needs.
PROJECT & CONSULTING SERVICES
We provide comprehensive turnkey solutions for manufacturers in need of new paint shop installations, industrial line efficiency improvements, operator training, and ongoing technical support.
Our expert consulting services in industrial coatings, powder and liquid coating systems, and surface treatment processes ensure your production lines operate at maximum efficiency, safety, and sustainability.
Partner with Optiva to optimize your operations, enhance product quality, and achieve long-term industrial success.
GET IN TOUCH WITH OPTIVA TODAY!
HERE'S OUR STORY
With more than 15 years of professional experience in metal surface treatment chemicals, powder coatings, industrial air filters, and industrial chemicals, I believed it was time to create a company that reflects my vision and expertise. With this belief, I founded Optiva Products Import Export Industry and Trade Ltd. Co.
Throughout my career, I have gained in-depth knowledge of the industrial chemicals and coatings sector, working closely with manufacturers to understand the real challenges of the industry. To strengthen my expertise, I completed a PhD in Chemistry, combining academic knowledge with hands-on industry experience. This foundation continues to shape the innovative and sustainable industrial solutions we offer today.
At Optiva, we go beyond being a chemical supplier. Together with our team of experts, we are dedicated to providing reliable, eco-friendly, and high value-added solutions that improve efficiency, reduce environmental impact, and create long-term value for our partners.
Our goal is not only to deliver industrial products but also to act as a strategic business partner — developing tailored solutions that meet the unique needs of each customer.
Thank you for being part of our journey toward a more sustainable and innovative industrial future.
— Dr. Melih UCAK
OUR MISSION
Our mission is to develop science-based industrial solutions that protect human health and the environment while improving production processes. We empower manufacturers with efficient, safe, and sustainable solutions in industrial coatings, surface treatment, and filtration systems.
With a commitment to reducing carbon emissions and fighting climate change, we integrate sustainability into every step of our operations. Guided by the principle “happy customers = happy employees,” we foster long-term growth by valuing both our partners and our team.
Through a value-driven business model, we establish trust-based relationships and create lasting impact for the industry and society.
OUR VISION
To become a leading global brand in the field of industrial chemicals and coatings, recognized for reliability, innovation, and sustainable solutions.
By continuously developing eco-friendly surface treatment chemicals, advanced powder coatings, and innovative filtration systems, we aim to set industry standards and strengthen our position as a trusted partner in the global industrial market
OUR VALUES
SUSTAINABILITY & ENVIRONMENTAL AWARENESS
We respect nature and future generations. Our solutions are designed to minimize carbon footprint, support climate change mitigation, and provide environmentally friendly industrial products
Human Health & Safety
We prioritize the health and safety of our employees and customers, ensuring secure, compliant, and healthy industrial work environments.
Customer & Employee Satisfaction
Guided by “happy customer, happy employee,” we build long-term relationships based on trust, satisfaction, and collaboration, ensuring sustainable business success.
Scientific & Technological Excellence
We base our work on solid scientific foundations and embrace continuous innovation, keeping pace with technological advancements in industrial chemistry and coatings.
Ethics & Transparency
We conduct business with integrity, honesty, and openness, fulfilling our responsibilities without ever compromising on ethical values.